EXHIBITION

Home to the largest equine spending spree in the Southern Hemisphere, EQUITANA Melbourne is an opportunity to good to be missed. With increased crowds year after year, 2010 is gearing up to be the biggest event ever produced.

• 10,000sqm of Exhibition Space

• 3 Pavilions all hosting Demonstration Arenas

• More than 55,000 Vistors over 4 Days

Over 75% of exhibitors were new to EQUITANA in 2008 proving the event is an excellent launching pad for new companies, products and services. It is also a great event for existing exhibitors to re-launch products and to stay in touch with their equine cliental.

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• Revised exhibition floor plans
• Demonstration arena’s in all exhibition pavilions
• Outdoor Marquees
• Dedicated Truck and Float Display Area
• Re-location of Breeders Village, adjacent to Outdoor Competition Arena
• Enhanced on-line exhibitor features & benefits

• Exhibition
• Education Program
• Evening Entertainment

• 48.7% Victoria
• 45.4% Interstate
• 5.9% International

• 15-24yrs                      11.5%
• 25-34yrs                      16.7%
• 35-44yrs                      31.2%
• 45-54yrs                      27.3%
• 55+                             13.2%

• Demonstrate improvements in an existing product or service
• Showcase new product or service - generate media interest
• Meet thousands of new customers and develop a quality database
• Reposition your company in the market
• Develop leads for new agents and distributors of your product
• Obtain instant feedback on your product or service
• Raise your profile in the industry and add value to your brands
• Overcome objections and accelerate the buying process
• Strategic opportunity to interact with a rural demographic
• Boost pre-Christmas sales
• Cost effective marketing
• Stock clearance

• Direct Mail – to 200,000 equine enthusiast
• E-campaign – monthly e-news updates to over 20,000 people
• Website – average 100,000 hits per week
• Equine Magazines – extensive national and international campaign
• TV & Radio – widespread advertising and promotional campaign
• Print Media – ongoing promotions with leading newspapers
• Events – face to face promotions at national & international equine events
• Industry Support – support and promotion through equine associations and clubs throughout Australia

“Peter Horobin Saddlery is very proud to have been involved with EQUITANA. From the very beginning, as an educator and exhibitor, I have personally been inspired.  EQUITANA is an incredible platform which allows equine professionals to get together to share their knowledge and passion for the horse, with every horse lover who has had the opportunity to visit this magical event held in Melbourne”
Peter Horobin – Peter Horobin Saddlery

“EQUITANA was one of the most important marketing activities for the promotion of Equest plus Tape in 2008. It was very well attended, and gave us valuable face-to-face contact with thousands of interested horse enthusiasts from around Australia and the world. The atmosphere was excellent, with everybody in the mood to learn and, just as importantly, in the mood to buy!”
Alison Barker - Fort Dodge Animal Health

“EQUITANA 2008 was financially one of the better events that we have attended.  Our sales were up there with such events as The Sydney Easter, Brisbane and Adelaide Shows where we have a vastly increased range of products.   Being our first year we were not expecting the volume of people or sales that eventuated.  The entertainment that we were able to see during brief breaks in selling was also truly amazing.  This was, and we expect it to be again, one of Australia’s greatest events”
Paul Ackerley – Giraffic Park