EXHIBITION

Over 75% of exhibitors were new to EQUITANA in 2008 proving the event is an excellent launching pad for new companies, products and services. It is also a great event for existing exhibitors to re-launch products and to stay in touch with their equine cliental.

• 10,000sqm of Exhibition Space
  
• 3 Pavilions all hosting Demonstration Arenas
  
• More than 55,000 Visitors over 4 Days

New to 2010!

• Revised exhibition floor plans
• Demonstration arena’s in all exhibition pavilions
• Outdoor Marquees
• Dedicated Truck and Float Display Area
• Re-location of Breeders Village, adjacent to Outdoor Competition Arena
• Enhanced on-line exhibitor features & benefits

Exhibition Brochure
Floor Plans
Venue Map
Who will be there?

Can you tell me more about your attendee’s?

The 3 dominant reasons people attend EQUITANA Melbourne are:

• Exhibition
• Education Program
• Evening Entertainment

Our visitors come from all over Australia and the world:

• 48.7% Victoria
• 45.4% Interstate
• 5.9% International

We have a diverse range of people attending the event:

• 15-24yrs                      11.5%
• 25-34yrs                      16.7%
• 35-44yrs                      31.2%
• 45-54yrs                      27.3%
• 55+                              13.2%

What are the benefits of exhibiting?

• Demonstrate improvements in an existing product or service
• Showcase new product or service - generate media interest
• Meet thousands of new customers and develop a quality database
• Reposition your company in the market
• Develop leads for new agents and distributors of your product
• Obtain instant feedback on your product or service
• Raise your profile in the industry and add value to your brands
• Overcome objections and accelerate the buying process
• Strategic opportunity to interact with a rural demographic
• Boost pre-Christmas sales
• Cost effective marketing
• Stock clearance

What sort of marketing does the event undertake?

• Direct Mail – to 200,000 equine enthusiast
• E-campaign – monthly e-news updates to over 20,000 people
• Website – average 100,000 hits per week
• Equine Magazines – extensive national and international campaign
• TV & Radio – widespread advertising and promotional campaign
• Print Media – ongoing promotions with leading newspapers
• Events – face to face promotions at national & international equine events
• Industry Support – support and promotion through equine associations and clubs throughout Australia