Equitana Melbourne

EQUITANA Melbourne 2021 is officially postponed to November 11 – 14, 2021. Tickets will be re-released in the coming months.

05 - Info - About

Award Judges


The EQUITANA Business awards are judged by a panel of 3 independent judges.

Lisa Sweeney

Lisa Sweeney is CEO/ Director of Business in Heels an organisation working to empower women in business.

Lisa honed her business skills in the highly competitive environment of retail buying. From womenswear to fabrics, Menswear to toys & leisure she has been involved in developing a broad variety of businesses. Having recently completed her MBA she is armed with the latest in business thinking.

Today she works with small business owners both service & product-based to become profitable and sustainable. With an eye for future trends & technology, she loves the online marketing space. She loves helping others use tech to leverage their products and services in a simple and affordable way.

She has had a long love affair with horses and was the main driver behind a Connemara pony stud for 25 years with her parents. Today she rides for pleasure only.



Camilla Whishaw BHSc (Nat) is an internationally acclaimed Equine Naturopath, who runs her own business Optim Equine. Her services are highly sought after both nationally and globally, where she helps to solve and provide effective solutions to a wide range of horse health, injury and behavioural challenges.

 As a consultant, she thrives on complex cases: through holistic evaluation of individual horses and employing tailored nutrition, nutraceutical supplementation, western herbal medicine and management practices, she consistently achieves highly successful outcomes.

 Camilla is a regular presenter at equine and veterinary conferences, in addition to providing educational seminars to different equestrian groups. The significance of her groundbreaking work in the equine world is recognised beyond the horse industry: in 2020 she was awarded runner up at Natrapreneur X factor awards in the Innovation of the Year category.


Sarah Mckinlay

Sarah has worked for New Zealand’s iconic equestrian publication, NZ Horse & Pony magazine since 2010, and has adapted the publications offerings to match the fast-changing and multi-platform media landscape. 

With qualifications in business, marketing and communications, Sarah has worked in B2B marketing with mining and civil contracting companies both in Australia and in New Zealand, and B2C marketing with the equine industry’s smallest to largest companies and most loved brands, in her role as advertising manager with NZ Horse & Pony magazine. 

As a horse owner with a thorough knowledge of the existing brands and products within the equine marketplace, she’s excited to see the product innovations at Equitana 2021!

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